SOBA BUSINESS Buckwheat Business

index

01 About Our Buckwheat Business Initiatives

A taste of home from a small farm in Inner Mongolia

"Inner Mongolia is the birthplace of buckwheat culture, where buckwheat is a staple and a familiar part of daily life. In Kolan Banner, the village where our CEO was born, it was common for every household to have a flour mill, allowing them to enjoy fresh buckwheat.
The buckwheat we handle is carefully grown by farmers in Kurunbanar for their own families, and we receive a small portion to process into products using advanced Japanese technology."

Creating a healthy lifestyle through buckwheat

"Our mission is to spread and develop the buckwheat culture, so that the fresh buckwheat enjoyed in Inner Mongolia can be enjoyed in Japan and China.
Focusing on buckwheat's abundant nutrients-low in calories and high in protein - we are developing a variety of products, including sweets and diet drinks, to support the health-conscious modern person.
With the concept of ""a healthy lifestyle born from nature,"" we continue to research and develop the potential of buckwheat every day."

02 Features Features of Our Buckwheat

  • Carefully Selected Fresh Buckwheat

    Carefully Selected Fresh Buckwheat

    "Freshness is key for buckwheat. Just-harvested buckwheat has a beautiful light green color and exceptional taste and aroma.
    We deliver only carefully selected, in-season buckwheat."

    01 / 03
  • Proper Temperature Control and Hulling Technology

    Proper Temperature Control and Hulling Technology

    Our buckwheat is processed in a constant-temperature workshop using low-temperature techniques to preserve its protein, as well as its rich mineral content and vitamins B1 and B2. Furthermore, we use advanced Japanese technology to remove the coarse hulls, producing buckwheat of exceptional purity.

    02 / 03
  • Ensuring Safety and Security Through Strict Quality Control

    Ensuring Safety and Security Through Strict Quality Control

    "Our buckwheat has cleared the standards of China's third-party testing and certification service, China Testing & Inspection Institute (CTI), ensuring its safety and security.
    The buckwheat we export to Japan makes up 10% of the Japanese market share each year, and it has held a significant position in the Japanese buckwheat market for the past 20 years."

    03 / 03

03 Flow The Journey from Cultivation to Product

mission.1 Cultivation

"To grow high-quality buckwheat, we start with ""soil preparation.""
We adjust the location and the amount of fertilizer to create the ideal soil. Instead of aiming for a large harvest at once, we sow a small amount of seeds with space between them, which allows each grain to grow larger and become higher quality."

mission.2 Milling

"If buckwheat is milled immediately after threshing, small impurities like soil can mix into the flour, which changes the taste and texture.

We own a dedicated factory with a low-temperature warehouse for storing the buckwheat at the proper temperature.
We also handle the entire process from polishing to hulling the grains ourselves."

mission.3 Noodle Production

"We have installed three custom-made Japanese machines in our noodle factory.
This enables us to produce noodles of even higher quality."

mission.4 Product Development

"Beyond traditional buckwheat flour and noodles, we aim to create products that appeal to a younger audience.
We want to make stylish, easy-to-eat desserts and new products with a unique, satisfying texture.

We plan to develop these products to be easy, affordable, and healthy, and we will offer them in both Japan and China."

04 Works Our Achievements

Track Record in the Japanese Buckwheat Market and Challenges in New Fields

"We have been involved in buckwheat cultivation for many years and have gained the trust of Japan's top soba noodle chain, ""Yudetaro,"" and the more than 150-year-old flour milling company, ""Ishimori,"" as a reliable supplier.

Now, as a new initiative, we are challenging ourselves to develop a variety of new buckwheat products. Our R&D team is comprised of experts and engineers with extensive experience in the fields of food science, nutrition, and agriculture."

"Our CEO, who is from Inner Mongolia, began importing buckwheat from his hometown to Japan 20 years ago. After many rejections, he finally gained the trust of a local soba shop, which began sourcing from us. Today, we are a key supplier to Japan's largest soba noodle chain, ""Yudetaro."""

05 Products Main Products

  • Hulled Buckwheat Flour

    Pure buckwheat flour from Kolan Banner, Inner Mongolia. This flour is characterized by its fine powder, smooth texture, and lack of impurities. It's less likely to crumble, making it easier to make noodles.

  • Buckwheat Pancake Mix

    Pure buckwheat flour from Kolan Banner, Inner Mongolia. Its fragrant and fine texture is perfect for making sweets. It produces pancakes that are crispy on the outside and fluffy on the inside.

  • 60/40 Buckwheat Noodles

    Made with 60% buckwheat flour and 40% wheat flour. The buckwheat flour is from Kolan Banner, Inner Mongolia.
    Our rapid-freezing technology locks in the freshness of the noodles, so you can enjoy the texture of handmade soba in just two minutes by pouring boiling water over them - no need to defrost.

Hulled Buckwheat Flour

Pure buckwheat flour from Kolan Banner, Inner Mongolia. This flour is characterized by its fine powder, smooth texture, and lack of impurities. It's less likely to crumble, making it easier to make noodles.

Buckwheat Pancake Mix

Pure buckwheat flour from Kolan Banner, Inner Mongolia. Its fragrant and fine texture is perfect for making sweets. It produces pancakes that are crispy on the outside and fluffy on the inside.

60/40 Buckwheat Noodles

Made with 60% buckwheat flour and 40% wheat flour. The buckwheat flour is from Kolan Banner, Inner Mongolia.
Our rapid-freezing technology locks in the freshness of the noodles, so you can enjoy the texture of handmade soba in just two minutes by pouring boiling water over them - no need to defrost.

Contact Contact Us

*Please refrain from using this form for sales purposes.

*Please refrain from using this form for sales purposes.
は入力必須項目です

First name
Last name
Company/Organization
Email Address
Phone Number
Inquiry Type
How can we help you?

About the Handling of Personal Information

Purpose of Use:
-To respond to your inquiry
-To provide information about our products, services, and events
-To conduct surveys and recruit monitors
-To contact you for confirmation regarding the above

The personal information you provide will not be shared with any third party without your consent, except as required by law. However, we may entrust the handling of personal information to a third party to achieve the purposes of use. Please review your entries, and if there are no mistakes, proceed to the confirmation screen and click the "Submit" button.